Kakamega County Journalists Urged to Invest Wisely and Uphold Integrity

By Strilus Bellbut

Lee Njiru, the former director of the Presidential Press Unit, urged journalists in Kakamega County to focus on prudent financial management, emphasizing the importance of investing wisely. 

Speaking during a meeting with reporters and freelance journalists, Njiru, who served during the Voice of Kenya era (later known as Kenya Broadcasting Corporation), stressed that media professionals must live within their means.

"It's unfortunate to experience financial constraints at the age of thirty," Njiru said. "With all the resources you have, make it a priority to invest wisely. Media freedom should be exercised with great care, and journalists should approach their financial and professional decisions with critical thinking to avoid the corruption challenges affecting the country."

His sentiments were echoed by Alex Mutakha, a retired director in the film industry, who also attended the event, emphasizing the need for journalists to take control of their financial futures.

The western regional director from the Media Council of Kenya (MCK), Evans Teddy, further addressed the group, stressing the need for financial literacy in the media industry. 

Having worked in both local and mainstream media across the country, Teddy highlighted the importance of adapting to the digital transformation of journalism.

"As journalists, I advise you to work as a team. Invest what little you have and live according to your earnings," Teddy urged. 

He also emphasized the importance of laying down proper financial strategies.

"Have a vision and mission before embarking on any financial project. Use your communication knowledge to develop sound financial plans," he added.

Teddy also warned against the common practice of accepting handouts from news sources, urging media managers to ensure fair pay for their staff to help curb the growing issue of corruption within the profession.